BiteCheck Logotype

BiteCheck Privacy Policy

Effective Date: December 14, 2025

At BiteCheck, our mission is to support your journey toward health and well-being. We strive to ensure transparency in how we collect and use your data throughout this journey. BiteCheck includes the website BiteCheck.me (Website) and the mobile applications BiteCheck (Mobile Apps) (together referred to as the Services). We recommend that you carefully read this Privacy Policy, as well as our Terms of Use (collectively referred to as the Terms). By using the Services, you consent to the collection, use, and transfer of your personal data for processing as described in this Privacy Policy. If you disagree with any part of this Policy or our Terms, please stop using the Services and do not provide us with your personal data. This Privacy Policy applies to data related to you, your devices, and your interactions with our Services on both web and mobile experiences.

Data Controller and Scope

BiteCheck is the data controller and is responsible for the collection, use, disclosure, and processing of your personal data as described in this Privacy Policy. This Policy applies to data about you, your devices, and your interactions with the Services on both desktop and mobile versions.

Definition of Personal Data

Personal Data refers to information that can identify you, either on its own or in combination with other information. This includes data such as your name, email address, cookies, network identifiers, as well as data about your health, activity, and fitness.

Personal Data We Collect

We may collect the following categories of personal data:

  • Account details (name, contact information, credentials).
  • Health and wellness inputs you provide (goals, activity level, dietary preferences, allergens, medical considerations).
  • Device and usage data (device type, OS/browser details, IP address, log data, cookies, analytics events, in-app interactions).
  • Purchase and subscription information (payment status, plan type, refunds, and billing history—processed via third-party providers).
  • Support communications, feedback, and survey responses.
  • AI-generated outputs and prompts you submit for generating images or meal guidance.

How We Collect and Use Personal Data

BiteCheck values your privacy. This Privacy Policy applies to all products, services, and websites provided by BiteCheck. In some cases, additional privacy notices may apply that clarify the processing of personal data within specific services. We recommend that you carefully review this Policy. Personal data includes information that can identify you, such as your name, email address, cookies, and network identifiers, as well as data about your fitness and health.

Purposes of Personal Data Processing

BiteCheck processes your personal data for various purposes, including, but not limited to:

  • Contract Performance: registration, purchase processing, integration with wearable devices, providing personalized services.
  • Compliance with Legal Obligations: meeting legal requirements, court orders.
  • Protection of Legitimate Interests: improving the Services, marketing, advertising campaigns, and fraud prevention.
  • Improvement and Development of Our Services and AI models.
  • Communication with You: including notifications, inquiries, and complaints.
  • Marketing: offers related to our products and services.

Legal Bases for Processing

Depending on your jurisdiction, we process personal data based on your consent, the need to perform a contract, our legitimate interests (such as improving and securing the Services), compliance with legal obligations, or to protect vital interests in limited circumstances.

Consent as the Basis for Processing

We may ask for your consent to process personal data, including for collecting data from mobile devices, using personalized ads, and processing sensitive data, such as health and fitness data. You can withdraw consent at any time where applicable, though doing so may affect your ability to use certain features.

Use of Cookies

We use cookies for various purposes, including personalization, security, performance, and advertising. You can manage cookie preferences, block them, or configure them through your device settings. Blocking all cookies may affect the functionality of the site.

Use of Device Data

We use mobile device data to enhance, personalize, and advertise our services. You can withdraw consent for the use of device data for analytics and advertising through your device settings.

AI-Generated Content and Assets

Our Services generate nutritional guidance, recipes, and visual assets using AI. Inputs you provide for AI generation may be processed to improve models, subject to applicable law and your consent where required. Generated outputs may differ from real foods and should be verified independently before use.

Data Security

We take technical and organizational measures to protect your data from unauthorized processing and accidental loss. However, we cannot guarantee full security of data during storage or transmission.

Data Sharing and Third Parties

We may use third-party service providers to process data and improve our Services, including cloud hosting, analytics, payment processing, customer support tools, and marketing. Their processing is governed by their own terms and privacy policies. We are not responsible for outages or failures attributable to third-party services or networks. We also provide links to third-party websites that are not covered by this Privacy Policy.

Retention

We retain personal data for as long as necessary to fulfill the purposes described above, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary by data type and legal requirements.

Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict processing of your personal data, request portability, or object to processing, including for direct marketing. You may also withdraw consent where processing is based on consent. We will respond to requests as required by applicable law.

Children's Privacy

We do not knowingly collect personal data from individuals under the age of 18 without parental consent. If you believe your child has provided us with such data, please contact our support team for its removal.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via the Services or other appropriate means. Continued use after changes become effective signifies your acceptance of the updated Policy.

Contact Information

If you have any questions or comments regarding the processing of your personal data, please contact us through our support service or by email: support@bitecheck.me.